Why not hand over all control of your advertising to an advertising agency
"Now it has happened again" - these were the words I said to my colleague after I had muted my microphone during the onboarding conversation with a new client. What provoked that reaction from me was the client's answer to the question "Do you have an advertising account on Facebook?". The answer was "I do not know". An odd answer because we knew they advertised on facebook before. But I immediately understood what had happened.
Their previous agency had performed the advertising on their advertising account instead of on the client's advertising account.
Unfortunately, this is a way that some agencies work and it is important that you do not let them do it in the future.
Shortcuts never help you in the long run.
Some agencies will argue by saying that it is easier and faster to run the advertising through their own accounts. And yes, in that sense, they are right. But faster is seldom better.
When you let an agency run the advertising from their own account instead of letting them help you set up your own advertising account, you will lose many benefits - and risk the results of your future advertising.
We at Affordit have never and will never run advertising through our own advertising account but will always take the time to help you set up your own account. It may take more time, but in the long run it is always better for you as a client. Here are 6 reasons why you should not advertise through the agency's advertising account.
Facebook routinely shuts down advertising accounts that are increasingly approaching unacceptable advertising, and if the agency you hire has collaborations with clients whose advertising is on the negative side of the spectrum, there is always the risk that your opportunity to advertise disappears.
Facebook can close accounts without notice and without you having the opportunity to appeal the decision.
Of course, you can create a new account and start over, but it also means that all the data you have collected through the pixel and advertising itself disappears forever. In the long run, this also means that you need to configure a new pixel on your website.
But if your advertising is run through the agency's advertising account, Facebook will lump you together with the agency's worst performing advertising accounts and you will thus not be able to take advantage of the benefits that come when you as an advertiser create quality ads.
In the long run, this also means that if / when you choose to end the collaboration with the agency, you will lose all historical data that your advertising has generated. Data on which audiences or ad angles perform best and which would be worth their weight in gold when you want to continue your advertising.
4. "Now it has happened again" - these were the words I said to my colleague after I had muted my microphone during the onboarding conversation with a new client. What provoked that reaction from me was the client's answer to the question "Do you have an advertising account on Facebook?". The answer was "I do not know". An odd answer because we knew they advertised on facebook before. But I immediately understood what had happened.
5. Their previous agency had performed the advertising on their advertising account instead of on the client's advertising account.
6. Unfortunately, this is a way that some agencies work and it is important that you do not let them do it in the future.
7. Shortcuts never help you in the long run.
8. Some agencies will argue by saying that it is easier and faster to run the advertising through their own accounts. And yes, in that sense, they are right. But faster is seldom better.
9. When you let an agency run the advertising from their own account instead of letting them help you set up your own advertising account, you will lose many benefits - and risk the results of your future advertising.
10. We at Affordit have never and will never run advertising through our own advertising account but will always take the time to help you set up your own account. It may take more time, but in the long run it is always better for you as a client. Here are 6 reasons why you should not advertise through the agency's advertising account.
11. 1. You are lumped together with the behavior of the agency's other clients.
12. When an agency uses its own account to run your advertising, it means that you share the account's reputation with dozens, maybe hundreds, of other clients. Clients that you have no control over and who may advertise unethically, or approach the limit of what is acceptable to advertise on Facebook, or generate a large number of negative responses.
13. Facebook routinely shuts down advertising accounts that are increasingly approaching unacceptable advertising, and if the agency you hire has collaborations with clients whose advertising is on the negative side of the spectrum, there is always the risk that your opportunity to advertise disappears.
14. Facebook can close accounts without notice and without you having the opportunity to appeal the decision.
15. Of course, you can create a new account and start over, but it also means that all the data you have collected through the pixel and advertising itself disappears forever. In the long run, this also means that you need to configure a new pixel on your website.
16. 2. You can not take advantage of past achievements
17. Facebook always wants to benefit advertisers who create high quality content. They do this by giving advertisers distribution for a lower price while advertisers whose ads do not require manual review often benefit from shorter ad approval times.
18. But if your advertising is run through the agency's advertising account, Facebook will lump you together with the agency's worst performing advertising accounts and you will thus not be able to take advantage of the benefits that come when you as an advertiser create quality ads.
19. 3. You lose control of the account.
20. When you hand over the advertising to the agency's account, you also give them control over who gets access to the account and since most agencies work with many other clients, you can almost guarantee that they will not allow you to have access to the entire account. This means that you will not have the freedom to change or turn off ads if needed.
21. In the long run, this also means that if / when you choose to end the collaboration with the agency, you will lose all historical data that your advertising has generated. Data on which audiences or ad angles perform best and which would be worth their weight in gold when you want to continue your advertising. It will be difficult to guarantee honest reporting of results.
If you advertise through the agency's advertising account, you will lose transparency in the results. The Agency can, and in many cases will, choose to report figures that look better than they are. If the advertisement has not generated enough leads, the agency can choose to press that it has reached X number of exposures instead. You will simply not have full insight into all the different numbers that you can dive into on Facebook's advertising platform.
This is a very strong argument for always advertising through your own advertising account. All figures and all data help you to develop both advertising and business, after which it is of great importance that you have full insight into all your results.
Agencies can shut you down at any time.
What happens if you and the agency disagree on an invoice? Well, most likely they will choose to exclude you from the advertising account. They easily delete your asset with a few keystrokes and then you have no transparency or control in the advertising account. This gives the agency an unfair advantage over you and they can take advantage of it by paying you to get data from the advertising account. But it is your data that is generated by your money and through your brand, you should not have to pay for it.
6. You lose bonuses!
An extra thing that you miss when transferring advertising to an agency's account is all the credit card bonuses you generate for every penny spent. Your credit card company probably has a bonus system that generates bonus points for every penny you spend. So if you have your own advertising account, you can choose to pay for the ads with your credit card and then generate e.g. airline tickets or hotel nights. If, on the other hand, you advertise through an agency's account, you pay instead of plane tickets to the agency's CEO and I'm not sure if he will invite you on the trip…
We at Affordit strive to be an agency where your success is at the center. We want to build long-term relationships with our customers and then always create long-term marketing strategies.
When you choose to advertise with us, you always do so through your own advertising account and never from ours. If you do not already have an advertising account, we will of course take the time to help you set it up through a video call.
We attach great importance to transparency and come up with continuous reports with all the numbers you want + others that may be important for your continued advertising. At the same time, you always have full insight into the advertising account and can thus go in yourself and study all the numbers.
All of this should be the absolute least that you should be able to expect from an advertising agency and you should not accept anything less.
Are you ready to start advertising confidently and results-oriented? Then we would like to get in touch with you today.
Hope to hear from you!
Their previous agency had performed the advertising on their advertising account instead of on the client's advertising account.
Unfortunately, this is a way that some agencies work and it is important that you do not let them do it in the future.
Shortcuts never help you in the long run.
Some agencies will argue by saying that it is easier and faster to run the advertising through their own accounts. And yes, in that sense, they are right. But faster is seldom better.
When you let an agency run the advertising from their own account instead of letting them help you set up your own advertising account, you will lose many benefits - and risk the results of your future advertising.
We at Affordit have never and will never run advertising through our own advertising account but will always take the time to help you set up your own account. It may take more time, but in the long run it is always better for you as a client. Here are 6 reasons why you should not advertise through the agency's advertising account.
- You are lumped together with the behavior of the agency's other clients.
Facebook routinely shuts down advertising accounts that are increasingly approaching unacceptable advertising, and if the agency you hire has collaborations with clients whose advertising is on the negative side of the spectrum, there is always the risk that your opportunity to advertise disappears.
Facebook can close accounts without notice and without you having the opportunity to appeal the decision.
Of course, you can create a new account and start over, but it also means that all the data you have collected through the pixel and advertising itself disappears forever. In the long run, this also means that you need to configure a new pixel on your website.
- You can not take advantage of past achievements
But if your advertising is run through the agency's advertising account, Facebook will lump you together with the agency's worst performing advertising accounts and you will thus not be able to take advantage of the benefits that come when you as an advertiser create quality ads.
- You lose control of your account.
In the long run, this also means that if / when you choose to end the collaboration with the agency, you will lose all historical data that your advertising has generated. Data on which audiences or ad angles perform best and which would be worth their weight in gold when you want to continue your advertising.
4. "Now it has happened again" - these were the words I said to my colleague after I had muted my microphone during the onboarding conversation with a new client. What provoked that reaction from me was the client's answer to the question "Do you have an advertising account on Facebook?". The answer was "I do not know". An odd answer because we knew they advertised on facebook before. But I immediately understood what had happened.
5. Their previous agency had performed the advertising on their advertising account instead of on the client's advertising account.
6. Unfortunately, this is a way that some agencies work and it is important that you do not let them do it in the future.
7. Shortcuts never help you in the long run.
8. Some agencies will argue by saying that it is easier and faster to run the advertising through their own accounts. And yes, in that sense, they are right. But faster is seldom better.
9. When you let an agency run the advertising from their own account instead of letting them help you set up your own advertising account, you will lose many benefits - and risk the results of your future advertising.
10. We at Affordit have never and will never run advertising through our own advertising account but will always take the time to help you set up your own account. It may take more time, but in the long run it is always better for you as a client. Here are 6 reasons why you should not advertise through the agency's advertising account.
11. 1. You are lumped together with the behavior of the agency's other clients.
12. When an agency uses its own account to run your advertising, it means that you share the account's reputation with dozens, maybe hundreds, of other clients. Clients that you have no control over and who may advertise unethically, or approach the limit of what is acceptable to advertise on Facebook, or generate a large number of negative responses.
13. Facebook routinely shuts down advertising accounts that are increasingly approaching unacceptable advertising, and if the agency you hire has collaborations with clients whose advertising is on the negative side of the spectrum, there is always the risk that your opportunity to advertise disappears.
14. Facebook can close accounts without notice and without you having the opportunity to appeal the decision.
15. Of course, you can create a new account and start over, but it also means that all the data you have collected through the pixel and advertising itself disappears forever. In the long run, this also means that you need to configure a new pixel on your website.
16. 2. You can not take advantage of past achievements
17. Facebook always wants to benefit advertisers who create high quality content. They do this by giving advertisers distribution for a lower price while advertisers whose ads do not require manual review often benefit from shorter ad approval times.
18. But if your advertising is run through the agency's advertising account, Facebook will lump you together with the agency's worst performing advertising accounts and you will thus not be able to take advantage of the benefits that come when you as an advertiser create quality ads.
19. 3. You lose control of the account.
20. When you hand over the advertising to the agency's account, you also give them control over who gets access to the account and since most agencies work with many other clients, you can almost guarantee that they will not allow you to have access to the entire account. This means that you will not have the freedom to change or turn off ads if needed.
21. In the long run, this also means that if / when you choose to end the collaboration with the agency, you will lose all historical data that your advertising has generated. Data on which audiences or ad angles perform best and which would be worth their weight in gold when you want to continue your advertising. It will be difficult to guarantee honest reporting of results.
If you advertise through the agency's advertising account, you will lose transparency in the results. The Agency can, and in many cases will, choose to report figures that look better than they are. If the advertisement has not generated enough leads, the agency can choose to press that it has reached X number of exposures instead. You will simply not have full insight into all the different numbers that you can dive into on Facebook's advertising platform.
This is a very strong argument for always advertising through your own advertising account. All figures and all data help you to develop both advertising and business, after which it is of great importance that you have full insight into all your results.
Agencies can shut you down at any time.
What happens if you and the agency disagree on an invoice? Well, most likely they will choose to exclude you from the advertising account. They easily delete your asset with a few keystrokes and then you have no transparency or control in the advertising account. This gives the agency an unfair advantage over you and they can take advantage of it by paying you to get data from the advertising account. But it is your data that is generated by your money and through your brand, you should not have to pay for it.
6. You lose bonuses!
An extra thing that you miss when transferring advertising to an agency's account is all the credit card bonuses you generate for every penny spent. Your credit card company probably has a bonus system that generates bonus points for every penny you spend. So if you have your own advertising account, you can choose to pay for the ads with your credit card and then generate e.g. airline tickets or hotel nights. If, on the other hand, you advertise through an agency's account, you pay instead of plane tickets to the agency's CEO and I'm not sure if he will invite you on the trip…
We at Affordit strive to be an agency where your success is at the center. We want to build long-term relationships with our customers and then always create long-term marketing strategies.
When you choose to advertise with us, you always do so through your own advertising account and never from ours. If you do not already have an advertising account, we will of course take the time to help you set it up through a video call.
We attach great importance to transparency and come up with continuous reports with all the numbers you want + others that may be important for your continued advertising. At the same time, you always have full insight into the advertising account and can thus go in yourself and study all the numbers.
All of this should be the absolute least that you should be able to expect from an advertising agency and you should not accept anything less.
Are you ready to start advertising confidently and results-oriented? Then we would like to get in touch with you today.
Hope to hear from you!